• Tel: 020 261 7718|
  • Email:info@graysoncl.com|
  • NITA/TRN/917
News Photo


The Many Faces of Telesales: Growing Sales On Multiple Levels!

Telesales though a decades old practice has often been misunderstood and almost synonymous with high volume transactional sales, aggressive cold-calling practices, fraudsters/scam artists and relentless and annoying sales executives.


However, recent research by McKinsey shows that buyers are growing more comfortable engaging remotely, rather than face-to-face with sales professionals. In addition, the rise of “as-a-service’’ business models – where subscriptions, memberships, contracts, event registrations and so forth need to be renewed regularly, has elevated telesales as an effective business strategy that puts businesses in direct contact with their consumers.


The challenge is on telesales professionals to be personable, build strong, honest relationships to nurture and sustain customer relationships critical to ensuring ongoing revenue and business resilience.


Workshop Objectives

At the end of the training participants will be able to:

  • Understand the key skills & approaches to use when selling over the telephone
  • Structure a sales call effectively using a simple to follow framework
  • Engage potential customers in conversation rather than read from a script
  • Use effective questioning to understand customer needs
  • Present a product or service so it sounds perfect for the customer
  • Calmly deal with resistance and challenges and turn this into a conversion
  • Integrating telesales into CRM to enhance its effectiveness


Target Audience

Telesales & Telemarketing Agents, Business Development Mangers & Executives, Sales teams, Marketing Campaign Planners, Call Centre Staff, Sales Admin & Business Support Officers, Customer Service Staff, Account Managers & Assistants

Share This Post