The Complete Digital Marketing Bootcamp

• Training
• October 12, 2022

Organisations are often building cyber assets — websites, blogs, Facebook pages, LinkedIn profiles, YouTube brand channels and so on — to increase their online visibility in an extremely competitive landscape. However, not much thought goes into the strategy or the execution. The outcome is a collection of disconnected properties that diffuse and disorient their brand, and confuse customers.

It is crucially important that before you implement anything on the internet, you have a cohesive strategy that integrates all offline and online brand assets, such that all the elements play well-coordinated, yet distinct roles. That your brand’s communication and imagery remains intact as customers move across the media platforms, yet each channel contributes incrementally to its equity.

This workshop will give participants a clear understanding of the building blocks that constitute digital marketing, and equip you with the tools, the techniques and the knowledge to develop cohesive market strategies, prepare and execute effective digital marketing campaigns.

On successful completion of Digital Marketing Bootcamp participants will be able to:

• Create an agile digital marketing strategy for your business in a changing environment.
• Understand the complexity of the digital journey online and how to develop an effective customer journey for diverse target audiences.
• Unlock the full value of each digital channel for your organisation and learn how to prioritise your time with a view to maximise return on investment.
• Recognise the vital elements of a website and how to identify areas for improvement on your website.
• Plan and create content for your organisation to ensure engagement and conversion.
• Maximize your marketing strategy using paid advertising, website optimisation, CRO, social media and email marketing.
• Navigate Google Analytics and other powerful digital tools to find relevant insights and metrics giving you the context to take actions to improve your digital performance.
• Using analytics data to make key business decisions.
• Create a high-level digital marketing report and how to report on your objectives.

Social Media Managers, Digital Marketers, SEO Specialists, Content Marketers, Agency Account Executives, Corporate Communications Officers, Brand/Product Managers, Sales & Marketing Professionals, PR Professionals, Bloggers, Advertisers, C-suite Executives, Business Owners, Web Designers