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Achieve Success by Putting the Customer at The Heart of Planning!

In today’s competitive markets, success depends on the quality and effectiveness of market-led strategic planning. Transforming product facing, financially driven strategies into effective market-led approaches isn’t an easy process but it’s increasingly recognised as key to organisational success.

We tackle the critical issues head on, enabling you to create competitive advantage and improve your marketing investment.

In this 3-day Masterclass participants learn how to review current approaches in developing marketing strategy, as well as how to compare with best practice. They will explore methodologies that improve their market and customer understanding and develop fully evaluated marketing strategy proposals.


Masterclass Objectives

On successful completion of this masterclass participants will be able to:

  • Review current approaches in developing marketing strategy and compare these with best practice and other sector practice.
  • Build your confidence and provide the evidence needed to make a business case to support stronger external orientation and customer led planning.
  • Extend your range of planning tools and techniques, and come away with ideas that will help achieve your personal performance goals.
  • Explore methodologies to improve market and customer understanding.
  • Develop fully evaluated marketing strategy proposals that are supported with clear investment appraisal/business case. 


Target Audience

Marketing Directors/Manages, Sales & Business Development Professionals, CFO, Brand Managers, Strategy Managers, Digital Managers, CEO, Relationship Managers, Product Managers, Territory Managers, Customer Relations Managers

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